CreaTV
CreaTV is my “build the platform I wish existed” project: a modern, creator-first video platform with serious attention paid to performance, observability, and scalable media pipelines. Yes, it’s ambitious. No, I’m not scared (okay… only a normal, healthy amount).
Position
Founder, CEO, Lead Principal Engineer
Start & End Dates
November 2025 - Present
Tech Stack (high level)
I intentionally designed CreaTV as a “real platform” instead of a toy app: media processing, discovery, analytics, and policy are first-class citizens.
Demo Video
This demo shows the current state of the core watch experience (player, playback flow, and the foundation for discovery + tracking).
Oh yeah, and guess what? The embedded video below is actually a working embedded video example that I got directly from the CreaTV platform itself! (Notice the custom controls and setup that I built for it 😎)
Responsibilities
As the founder/sole builder (and occasional therapist for my own production incidents), my responsibilities include:
- Define product vision, UX strategy, and platform principles (creator-first, performance-first, data-first).
- Architect and build the end-to-end system: upload → transcode → stream → discover → monetize → measure.
- Design database schemas and contracts that support scale, extensibility, and analytics correctness.
- Build the web UX (watch pages, creator flows, share/embed behavior) with a strong focus on responsiveness and perceived performance.
- Operate infrastructure and cost controls: storage lifecycle, CDN performance, queue/worker throughput, and “don’t melt the CPU” transcoding strategies.
Contributions (Deep Dive)
The fun part: the technical decisions, trade-offs, and the stuff you only learn after shipping something that moves actual bytes around the internet.